Code of Professional Responsibility and Accountability (CPRA)
Section 17. Non-solicitation and impermissible advertisement. - A lawyer shall not, directly or indirectly, solicit, or appear to solicit, legal business. A lawyer shall not, directly or indirectly, advertise legal services on any platform or media except with the use of dignified, verifiable, and factual information, including biographical data, contact details, fields of practice, services offered, and the like, so as to allow a potential client to make an informed choice. In no case shall the permissible advertisement be self-laudatory. A lawyer, law firm, or any of their representatives shall not pay or give any benefit or consideration to any media practitioner, award giving body, professional organization, or personality, in anticipation of, or in return for, publicity or recognition, to attract legal representation, service, or retainership.